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ffirs qxd 3 3 05 1 16 PM Page ii,ffirs qxd 3 3 05 1 16 PM Page i. MILLIONAIRE,ffirs qxd 3 3 05 1 16 PM Page ii,ffirs qxd 3 3 05 1 16 PM Page iii. MILLIONAIRE,PowerSeller Secrets,for Building a Big. Online Business,amy joyner,John Wiley Sons Inc,ffirs qxd 3 3 05 1 16 PM Page iv. Copyright 2005 by Literary Productions All rights reserved. Published by John Wiley Sons Inc Hoboken New Jersey. Published simultaneously in Canada, No part of this publication may be reproduced stored in a retrieval system or transmitted in any.
form or by any means electronic mechanical photocopying recording scanning or otherwise. except as permitted under Section 107 or 108 of the 1976 United States Copyright Act without. either the prior written permission of the Publisher or authorization through payment of the. appropriate per copy fee to the Copyright Clearance Center Inc 222 Rosewood Drive Danvers MA. 01923 978 750 8400 fax 978 646 8600 or on the web at www copyright com Requests to the. Publisher for permission should be addressed to the Permissions Department John Wiley Sons. Inc 111 River Street Hoboken NJ 07030 201 748 6011 fax 201 748 6008 or online at. http www wiley com go permissions, Limit of Liability Disclaimer of Warranty While the publisher and author have used their best. efforts in preparing this book they make no representations or warranties with respect to the. accuracy or completeness of the contents of this book and specifically disclaim any implied. warranties of merchantability or fitness for a particular purpose No warranty may be created or. extended by sales representatives or written sales materials The advice and strategies contained. herein may not be suitable for your situation You should consult with a professional where. appropriate Neither the publisher nor author shall be liable for any loss of profit or any other. commercial damages including but not limited to special incidental consequential or other. For general information on our other products and services or technical support please contact our. Customer Care Department within the United States at 800 762 2974 outside the United States at. 317 572 3993 or fax 317 572 4002, Designations used by companies to distinguish their products are often claimed by trademarks In all. instances where the author or publisher is aware of a claim the product names appear in Initial. Capital letters Readers however should contact the appropriate companies for more complete. information regarding trademarks and registration, Wiley also publishes its books in a variety of electronic formats Some content that appears in print. may not be available in electronic books, For more information about Wiley products visit our web site at www wiley com. Library of Congress Cataloging in Publication Data. Joyner Amy, The eBay millionaire titanium powerseller secrets for building a big online business Amy.
Includes index,ISBN 13 978 0 471 71216 9,ISBN 10 0 471 71216 7. 1 Internet auctions 2 eBay Firm 3 Businesspeople 4 Success in business I Title. HF5478 J69 2005,658 8 7 dc22,2004029128,Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1,ffirs qxd 3 3 05 1 16 PM Page v. To Bruce Your love makes all things possible,ffirs qxd 3 3 05 1 16 PM Page vi. ftoc qxd 3 3 05 1 17 PM Page vii,Building an eBay Empire.
Introduction 3,The Power of the Titanium Secrets 9. Getting Started 13, Sixteen Essential Steps to Launching Your eBay Business 17. The Titanium PowerSellers,PROFILE 1 A City Discount 25. PROFILE 2 AuctionDrop 37,PROFILE 3 Carsyours 47,PROFILE 4 Cord Camera 59. PROFILE 5 Dealtree 71,PROFILE 6 Designer Athletic 81.
PROFILE 7 eMoviePoster com 93,PROFILE 8 eValueville 103. PROFILE 9 Glacier Bay DVD 115,PROFILE 10 Grapevine Hill 127. PROFILE 11 Hess Fine Art 139,PROFILE 12 Inventory Solutions 149. PROFILE 13 1StopAuctions 161,PROFILE 14 Pugster 171. ftoc qxd 3 3 05 1 17 PM Page viii,viii CONTENTS,PROFILE 15 Rock Bottom Golf 183.
PROFILE 16 SCGaynor Auctions 193,PROFILE 17 Sell2All 205. PROFILE 18 zTradingPost 217,PART THREE,Putting the PowerSeller. Techniques to Work for You,Fifty Strategies for Successful eBay Selling 229. Resource List for Building Your eBay Business 235,Acknowledgments 239. ccc joyner pt1 1 2 qxd 2 18 05 11 37 AM Page 1,Building an.
eBay Empire,ccc joyner pt1 1 2 qxd 2 18 05 11 37 AM Page 2. ccc joyner intro 3 8 qxd 2 18 05 11 38 AM Page 3,Introduction. Since its founding in 1995 eBay has changed the way the world shops The on. line auction site has more than 114 million active users affectionately known as. eBayers who buy and sell just about everything imaginable from antiques. and collectibles to cars homes boats cameras jewelry crafts and even air. planes Indeed the site recorded a record 1 4 billion listings and more than 40. percent of all eBayers closed an actual sale on the site in the past year All told. eBay users sold a record 34 2 billion worth of goods in 2004 a figure that has. been growing by about 45 percent a year People spend more time on eBay than. any other online site making it the most popular shopping destination on the. World Wide Web, The company has come a long way since Pierre Omidyar a young Silicon Val. ley computer programmer spent one Labor Day weekend holed up in his home. office writing computer code for what would eventually become the backbone of. eBay Omidyar s goal was to create an efficient and fair marketplace where buyers. and sellers and pure and simple supply and demand would determine the. true value of goods, In its early years eBay had a reputation of being a virtual flea market a place. to find mostly old used items The company has grown up since then Omidyar. now a billionaire several times over has seen his idea spawn thousands of new. businesses including many that sell their wares exclusively on eBay. While millions log on to eBay to sell single items they simply want to get rid. of some consistently make huge sums of money auctioning off items online In. fact eBay estimates that close to 430 000 people make a good portion of their liv. ings selling goods and services on the site both in the United States and over. seas It s a number that has been growing rapidly in recent years and analysts. expect the trend to continue as more discover the amazing power of doing busi. ness on eBay, What s especially attractive to entrepreneurs of all sizes is how little time and.
money it takes to get started on eBay You can even start building your fortune. ccc joyner intro 3 8 qxd 2 18 05 11 38 AM Page 4,4 THE ebay MILLIONAIRE. by working at home on a schedule of your own choosing If you re a night owl. you can eBay at 3 A M Or you can work in your pajamas in the morning from. your kitchen table As a result all sorts of people including teenagers new. college graduates stay at home moms seasoned entrepreneurs middle aged. workers and even senior citizens are starting eBay businesses hawking all. kinds of items, But what s the best way to get your own eBay business started More impor. tantly what does it take to build a thriving online auction empire What s the op. timum way to locate merchandise to sell And how can you most effectively. display items to attract the highest bids, The answers to these questions and more are found in The eBay Millionaire. This is the first book ever to focus exclusively on the proven and tested strategies. for building a highly profitable eBay business that are actually being used by. some of the auction site s top sellers those collectively conducting millions of. dollars in sales each year, After some general guidance on getting your eBay business up and running. the book then presents inspirational and informative profiles of 18 eBayers who. at the time of our interview were ranked as Titanium PowerSellers the auction. site s most elite distinction This diverse group offers merchandise in a variety of. product areas Every featured PowerSeller has enjoyed legendary and docu. mented success and most have built their online businesses from the ground up. They share with us such secrets as how they got started how they locate and de. cide which merchandise to sell how they ve handled growth how they ship. goods most efficiently how they keep customers happy and much more It s like. gaining access to 18 CEO role models who share their never before revealed. business secrets learned from extensive experience. Along the way the book includes a number of PowerPointer sidebars within. each profile highlighting important lessons from the featured sellers of which. you should take special note of Every chapter ends with a frank Titanium Talk. question and answer section where we discuss an especially interesting aspect of. the PowerSeller s business We cover such topics as finding suppliers combating. fraud devising pricing strategies and selling goods internationally. Just how accomplished are the PowerSellers featured in this book Less then 4. percent of the millions of eBay merchants have earned the prized PowerSeller sta. tus and only a small handful have vaulted to the coveted Titanium rank Ebay has. five PowerSeller levels If you move more than 1 000 in merchandise a month. and maintain that sales level for at least three straight months you qualify as a. Bronze PowerSeller Auction off at least 3 000 a month and you become a Silver. PowerSeller Generate more than 10 000 in sales a month and you become a. Gold PowerSeller Close more than 25 000 in auctions monthly and you become. a Platinum PowerSeller And if you sell at least 150 000 a month you are. ccc joyner intro 3 8 qxd 2 18 05 11 38 AM Page 5,Introduction 5.
crowned a Titanium PowerSeller The eBay Millionaire features only sellers who. have achieved the top level Titanium PowerSeller ranking. These PowerSellers come from big towns and small and sell a variety of prod. ucts including vintage Rolex watches MINI Coopers restaurant refrigerators. golf balls designer shoes Nike sweat suits digital video disks DVDs vintage. movie posters sports collectibles women s clothing computers cameras and so. You ll get real life examples of how these highly profitable eBay businesses. were built some literally starting at the kitchen table My goal is for you to. walk away with limitless ideas for potential businesses you can start along with. invaluable guidance from the best of the best about what works and what. doesn t when it comes to selling goods on eBay All of the featured merchants. have made plenty of mistakes and they ll share those as well so you can profit. from their experiences, Some of the businesses profiled in The eBay Millionaire have grown big. enough to hire large staffs to create their auctions answer bidder e mails and. ship out products Others remain surprisingly small with just a handful of peo. ple fulfilling thousands of orders every week Each chapter exemplifies how eBay. can turn an established local enterprise into a worldwide online powerhouse It. also shows how eBay can be just the incubator necessary to turn a good idea into. a great business, For instance Mike Shelton started eBaying that s eBay speak for selling goods. on the auction site to help out his last employer a golf pro shop that had extra. inventory it needed to liquidate By October 2003 Shelton and a partner had. started their own company Designer Athletic selling retailer overstocks pri. marily shoes and athletic apparel exclusively on eBay Shelton doesn t let his. vaunted title of company president keep him from the hard work He still cre. ates each of the company s auctions hundreds every day And when there are. lots of orders to be filled he s back in the warehouse with the rest of his guys. pulling shoes off the shelves and stuffing them into boxes Designer Athletic. which is based in Durham North Carolina had revenues of around 5 million in. fiscal 2004, While eBay created Mike Shelton s company it saved John Stack s Stack was. ready to close his family s restaurant equipment business in 1999 Before he did. though Stack put 50 coffeemakers he d been unable to sell through traditional. wholesale and retail channels up for bid on eBay What happened was as eye. opening as a strong cup of coffee, Those auctions earned more money than Stack ever expected He slowly be. gan listing more and more items for sale on eBay In five years revenues for. Stack s company A City Discount have increased 25 fold from 400 000 in 1999.

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