How To Create A Website Style Guide That Builds Your Brand

  1. How To Create A Website Style Guide That Builds Your Brand New
  2. How To Create A Website Style Guide That Builds Your Brand Quiz
  3. How To Create A Website Style Guide
  4. How To Create A Website Style Guide That Builds Your Brand Name

But the main reason you want a style guide for your blog is to build consistency in your blog. Most blogs, if you dig around in them, you begin to see inconsistencies, and this naturally happens. I look back on the early days of ProBlogger and I look at the first posts I wrote and they were all text, there was no images in them at all. You need to streamline the process of making updates to your website. Having established guidelines to refer back to ensures new additions are quickly implemented and in alignment with the brand. Your Style Guide Exists Within Your Website. Before you begin building your style guide you will need to designate where it exists. Creating a style guide with consistent brand elements allows you to differentiate your product, deliver memorable messaging, and build brand recognition and customer loyalty. Why you need a style guide for your brand. Without a style guide for your brand, you’re much more likely to appear unprofessional, unorganized, and lacking a clear vision.

How To Create A Website Style Guide That Builds Your Brand New

Consistency is the first key of branding. Your brand should have an uniformed look and voice throughout all of your brand assets to help your audience grow familiar with who you are and what you represent. This means there should be set rules on things such as colors, layout, typography and tone.

Besides a product, the company logo should be your strongest visual asset. It’s crucial to branding that the logo does not vary too far away from your original design. This is something that often comes into play when printing your company logo on promotional products. Without any guidance, it becomes more difficult to create a consistent look for your brand. Some common issues when printing are:

How To Create A Website Style Guide That Builds Your Brand
  • The imprint area of the product – While you can put your logo on almost anything under the sun, most products have a standard imprint area. This means the logo must fit into a predefined box that varies from product to product. Having different layout styles for your logo helps better fill the imprint area and make your logo more prominent on the product.
  • The colors of your logo – The number of colors in your logo help determine the price of the imprint. Each time another color is added, the price per piece typically goes up. Having multiple color variations of your logo eliminates this confusion.
  • Your budget – Your budget is the most determining factor for your imprint. With a style guide it makes it easy to get the best possible imprint and also stay in budget.

Because of these factors, along with other marketing and advertising materials (i.e. business cards, websites, PowerPoint presentations, pamphlets, etc.), creating a style guide will help ensure that your branding is consistent throughout.

What is a style guide and why should I create one now?

A style guide is a fairly straight-forward document with rules and guidelines for how your brand and logo should be represented. This typically includes how the brand will look visually, but also how the brand should interact with its audience, or its personality.

In this guide, we are going to focus on the visual aspect of the brand/logo.

From a design point of view, a style guide should include an outline, for anyone to use, that illustrates the acceptable ways for the brand to be personified across any platform.


Your logo is the face of your brand. That’s why its important to set a standard when it comes to how you use it. Creating consistency with your logo will allow consumers to be able to start recognizing your brand, whether its through style, shape or color.

Walmart does a terrific job displaying the correct ways their logo should be displayed. It also demonstrates the appropriate amount of white space that should surround the logo, the minimum size and specific colors. Doing so helps companies strengthen their brand identity.

Like we mentioned before, you should design different variations of your logo to better fit within certain areas. This helps fill a specific space better so your logo will be displayed more prominently. The University of Washington has three distinct versions of their university signature. They also have examples of unacceptable versions to ensure it is done correctly. Again, this helps build integrity within a brand.


Color is an extremely powerful aspect of brand identity. It connects with us mentally and emotionally. It’s crucial to pick a set of colors specifically for your logo, along with the background and any accompanying text. Take a look at the following picture of Coca-Cola and Pepsi. It truly hurts to see these big brands in other colors not their own.

It’s important to not give your color choices generalities such as red, yellow, or blue, but exact values. Pick specific CMYK, REG, HEX and Pantone colors, so your brand colors are the same every time, no matter what type of marketing material you attach your logo to. has very simple, yet effective color options for their logo. Because of their limited options, it is easy for anyone involved to advertise adequately for their site.



Typography, or selected fonts, are an often overlooked part of a style guide. To keep your brand message clear and concise, a group of predefined fonts should be selected to accompany all projects. The typography should follow a common theme (serif or sans-serif), along with additional styling, size and color.

AT&T has its own predefined font that should be used for all communications, which was actually specifically made for their brand. However, if that font is not available, they are free to use Verdana.

Ready to Create Your Own Visual Style Guide?

How To Create A Website Style Guide That Builds Your Brand Quiz

Because our goal here at Blue Soda Promo is to “make your brand pop” we wanted to give away a resource to help other businesses protect their logo and ensure that brand standards are met on each and every marketing campaign. So even if you don’t have a creative director in-house or a big graphic design budget, you can have something that others can reference moving forward.

How To Create A Website Style Guide

What’s inside:

How To Create A Website Style Guide That Builds Your Brand Name

  • A PDF guide that reinforces the things you’ve learned from this blog post along with some additional style tips and examples with our own logo
  • A easy to edit PSD to help you create your own visual style guide
  • To get started, just click here to download!